We Want To Change The World. We Believe It Starts With Education.
In India, 100 million children from low-income communities grow up without access to the 21st-century skills they need to thrive — from emotional intelligence and digital literacy to everyday money management. This gap leads to a lifetime of limited opportunity, intergenerational poverty, and rising mental health concerns.
What Are We Doing?
At TAP, we’re building India’s boldest bet on education equity — using AI, immersive learning, creativity, and multilingual content to help students unlock confidence, leadership, and real-world skills.
But powerful work needs powerful storytelling. Impact needs visibility. And every audience — students, funders, partners, educators, and the ecosystem — deserves communication that is clear, compelling, and deeply human.
From large-scale campaigns to thought leadership, from digital storytelling to public narratives, from donor communication to brand building — marketing sits at the heart of how the world understands TAP.
To strengthen this, we need a strategic leader who brings creativity, structure, and ownership to everything we communicate.
Who We’re Looking For
We’re looking for a brand thinker and strategic storyteller — someone who can turn ideas into narratives, insights into campaigns, and goals into compelling communication. A person who enjoys shaping systems as much as crafting stories, who can zoom out to see the brand vision and zoom in to execute the details.
This is a leadership role — ideal for someone who thrives at the intersection of creativity and strategy, balances imagination with operational discipline, and enjoys owning end-to-end communication across channels and audiences.
About The Role
Location: Mumbai/ Pune/ Remote (India Preferred)
Experience: 5 - 7 years
Compensation: 7.50 - 9.00 LPA
Reports to:
Type: Full-time
What You’ll Do
Brand Direction & Storytelling
Build, articulate, and evolve TAP’s brand narrative across digital channels, campaigns, reports, and events.
Craft a unified and consistent brand voice that reflects TAP’s values, purpose, and identity.
Translate strategy and program insights into audience-friendly communication.
Develop and maintain brand guidelines across teams, partners, and collaborators.
Lead writing and editing for long-form storytelling — annual reports, campaigns, articles, leadership communication.
Campaigns & Strategic Initiatives
Conceptualize and execute high-visibility campaigns — thought leadership series, fundraising initiatives, awareness drives, and flagship events.
Own the complete lifecycle of each campaign: planning, creative briefing, content and design coordination, production, execution, and performance review.
Manage budgets, timelines, agencies, freelancers, and internal teams for quality delivery.
Develop a campaign calendar and ensure alignment across functions.
Track and analyze campaign metrics and share actionable insights.
Content, Writing & Design Oversight
Lead creation and review of written, visual, and multimedia content.
Write or oversee key communication outputs — high-stakes decks, campaign copy, newsletters, social posts, long-form pieces.
Ensure consistency in tone, messaging, and visual storytelling across platforms.
Work closely with the design team to translate ideas into engaging visuals.
Manage content workflows, feedback loops, and creative direction.
Partnerships, Collaborations & Outreach
Identify and pursue communication partnerships with brands, creators, media houses, and collaborators.
Co-create toolkits, campaigns, and communication assets with internal teams.
Manage agencies, vendors, and freelancers — ensuring alignment and quality.
Facilitate smooth coordination across teams for unified storytelling.
Thought Leadership & Public Relations
Position TAP as a thought leader in the education and social impact space.
Draft and pitch articles, stories, and opinion pieces to media publications.
Build relationships with journalists, platforms, and ecosystem voices.
Lead communication around research insights, reports, and case studies.
Support Founders with presentations, talking points, and public communication.
Systems, Operations & Reporting
Build and maintain internal marketing systems — content calendars, campaign trackers, review workflows.
Implement efficient processes for planning, approvals, and dissemination.
Track budgets, timelines, and deliverables across workstreams.
Build and manage a small but highly effective creative team.
Who You Are
You have 5–6 years of experience in marketing, brand strategy, or communication.
You are a strong writer and storyteller across formats — digital, print, and visual.
You’ve managed large campaigns end to end with measurable results.
You work equally well on strategy and execution.
You are comfortable collaborating with content, design, leadership, and program teams.
You’re organized, detail-oriented, and able to manage multiple priorities with clarity.
You have experience with digital marketing tools, analytics, and scheduling platforms.
Experience in the social impact or creative sector is a strong plus.
Why Join Us?
Because at TAP, marketing is not just communication — it’s impact. You’ll create with purpose, shaping how thousands understand our mission, programs, and stories. You’ll collaborate with leaders, designers, storytellers, and educators. You’ll learn across formats — campaigns, digital content, PR, thought leadership, and brand building. You’ll operate with ownership, leading end-to-end marketing systems and creative processes. And most importantly, you’ll help build a brand that redefines what education can be for millions of children.
What You Can Expect?
Ownership & Trust: Lead brand and communication initiatives that represent TAP at scale.
Impact: See your work influence communities, stakeholders, and national conversations.
Learning: Grow across storytelling, visual communication, digital strategy, and campaign design.
Collaboration: Work with mission-driven teams across programs, fundraising, design, and leadership.
Growth: Build a strong portfolio of high-impact communication and brand strategy work.
